I grabbed this shot of a set of sign faces we installed for Bay Avenue Plant Company in Surf City on Thursday. The client had hoped for a dimensional, sandblasted sign with gold leaf. Because of site restrictions however, they were forced to use a double sided backlit sign. After consideration, our recommendation was to make the sign “look” dimensional while backlit at the same time. This job turned out great and is an excellent example of the fact that the faces for your backlit signs can be more imaginative and effective when you think beyond basic vinyl lettering.