We’re always looking for new way to improve the quality of our designs. Almost seems as if we’re looking to “best” our best. That’s a great thing for our clients—great design makes any sign or graphic a highly effective marketing tool. Take that same sign, give it a poor design, and it’s effectiveness plummets. Here’s an example of using some of the tools at our disposal to take what could be a drab, basic display sign, into an attractive piece of promotion.