Recently in Small Business Blogging Category

the Atlantic City press has a great article on the effectiveness of on premise roadside signs. Specifically the use of changeable message readerboards (which we make a lot of......and use ourselves).

One local business owner noted: “My actual thinking,” Williams says, “was more people would look at that than the Williams Appliance sign. But eventually their eyes would go up to Williams Appliance. It's kind of now evolved into a responsibility.” Everyone expects him to keep his messages fresh.

Thinking of upgrading your roadside sign to make it a more effective advertising tool? Give us a call for a creative solution to your business imaging needs.

LINK

Since I am always telling you that consistency in your presentation is so important, I figured I had to find the time to make the blog more consistent with the main site and our promotional materials. Trouble is, when you're so busy promoting your client's businesses, the promotion of your own business often falls behind.

Brings up the point that we're not just a business that makes signs, we're a business that promotes your business. Think of us not just as signmakers, but as architects of your business promotion structure.

Steve Rubel suggests another excellent use of a disney vacation:Disney World is a great place to study the principles of service. They breed millions of advocates worldwide. A visit here can also teach you a lot about blogging. Here's a sample of what I learned this past weekend from watching the WDW cast at work. Much of it can be applied to blogging... (edit: and small business!)

It's OK to be Goofy

Always be upbeat

Remember, you're always on-stage

Little touches make a big difference

Deliver on what you promise

Good ideas should come from everywhere

Develop a service philosophy

Uphold key traditions

Communicate a compelling vision

Share the spotlight

Excellent observations-right on the money!

How can these principles help us build our businesses?