Typestries: Sign-A-Day

Typestries Sign & Design

2010-07-22T20:00:00Z

Typestries Sign and Design

Large and Grand Format Digital Printing, Dimensional Signs, Displays, Banners & Mobile Vehicle Advertising Wraps
594 E Bay Ave • Manahawkin NJ 08050
609-597-3399 • fax 609-597-3144

Is Typestries an expensive high end sign company in Manahawkin and Long Beach Island?

2009-02-18T03:41:26Z

Why do I ask? Today I had a client tell me that a co-worker had mentioned to him, "oh, you're going to Typestries, aren't they too expensive for that type of project?"

That one line got me to thinking.....do you know us a specialty high end sign shop, or your all-around business promotion, sign, banner and graphic resource?

In many cases, we can offer you many of the sign products you may be looking to a "discount" source for-the internet, or the big box, with all the personalized service and eye catching artwork we are know for, at very competitive prices. We've geared up to provide you with affordable and effective sign and graphic solutions for the new economic reality of our world. We've added equipment and material sources that improve our efficiency, all with the goal to provide a better product to you at a very competitive price that meets your budget.

Have a budget sensitive job? A tough quote to beat? Give us a shout, we'll do all we can to get you a great product at a great price.

Non Traditional Advertising: affordable, effective alternative promotion for tough economic times

2009-02-08T18:56:01Z

Ever wonder what else a product from a sign and large format graphic shop can do, besides hanging on or sitting in front of your business?

How about light up your sales, at a time when doing so isn't that easy by utilizing only traditional marketing techniques.

See how the big guys are doing it? Best Buy, Dicks, Publix, HBO, Cold Stone, Moes--they all utilize the traditional--TV, Radio, Print, Direct Mail, and the non-traditional: Vehicle advertising, custom storefronts, large window and building wraps, giant banners, custom interior point of purchase and point of sale graphics, wall wraps and custom logo wallpaper, promo banners and roadside signs.

There's a huge benefit to the use of multiple medias, and, the really great thing, your business can harness the marketing muscle of these medias--all with greater ease--and lower cost, than you might imagine.

That's because sign and large format graphic shops like ours have the design and production capability to produce all of the great, super effective graphic tools the big guys use, on a quantity, scale, and budget that's right for your business. So, next time something catches your eye, consider the fact that there's a way to apply that to your very own business, no matter the size of your operation. Our capabilities include production from one piece for one location to thousands of pieces for many locations. From one vehicle to a fleet of hundreds. Think that "crazy" marketing concept is unrealistic or out of reach? It's probably not! Reach out and challenge us.....888-597-3399......and put the power of non traditional advertising to work for your business.

Looking to increase your income tax prep business? Tax return and refund signs get your firm noticed!

2009-01-16T14:20:04Z

It's the time of year when many American's have one thing on their minds.....REFUND! As in income tax refund.

If you are a paid preparer, do income taxes, e-filing, rapid refunds, and offer income tax services, we have an economical, effective, fast-acting advertising tool for you.

We have a line of lawn/roadside signs that are in stock, ready for immediate shipment or pickup. You can place theses signs in your windows, or on your lawn in front of your office for immediate added exposure. Even better, you can order as few as one sign (if choosing our stock designs) or as few as 6 if you would like the design customized with your name, phone number, or address for placement throughout your town.

These signs are affordable- just $19.95 including the stake (and, we'll ship them for FREE). We offer discounts on quantities over 10 pieces. Give us a call or email for more information or to place your order.

Good looking & Value Priced Environmentally friendly retail POP Display stand

2009-01-07T01:35:37Z

Over the years we have had many requests for some type of interior retail promotional display. Since many of our clients are small one to 20 location operations, they don't get the fancy displays the big chains get. Yet, they want that "look." Problem is, like trade show stuff, most retail POP stuff is prohibitively expensive in one off or small quantities.

Enter this unique product, the AdStand. I actually stumbled upon it at a trade show. I initially wrote it off, until the salesman stopped me later on. Begrudgingly, I took three in for sampling. I though "you've got to be kidding." How can a modern-looking, earth-friendly retail display at that price point actually look good?

Well, Today I finally printed one off on our Gandinnovations Jeti flatbed. I have to say, considering the price of the frame and printable sleeve, it looks really darn nice. Nice enough that it's worth considering for your retail store, lobby or trade show needs. Nice enough that we've got one in our own lobby!

This green product gives the small retailer an upscale POP piece they can afford. Since we have an in house industrial flatbed printer that prints with UV curing inks, we printed it directly onto the card stock sleeve. And, we can customize each side with different graphics should the need arise. Even better, since they are printed digitally, if you need a large quantity, each piece can actually have different artwork. Better yet, we can supply you with additional sleeves so you can re-use the stand over and over for changing promotions or seasons.

The overall size of the stand is 20" wide and 70" high, and it features a clean, sleek looking curved graphic panel. The panel, frame and base are made from recyclable materials and can be recycled.

Distributing these stands across multiple locations is a breeze thanks to their modular nature. They fold down into one carton that ships standard UPS and weighs less than 20 lbs.

Happy New Year From Team Typestries

2009-01-03T15:02:50Z

Well, 2009 is upon us, and with all of the resolutions flying around, everyone has a plan!

What's our plan for your business success in 2009? The banner on our fence at our Manahawkin Office says it all "Passionate About Promoting Your Business."

Even in today's tough economic times, we have effective marketing solutions to fit any range of budget you have to dedicate towards promoting your business and your services.

We realize that may folks are feeling the economic crunch (who isn't?) and have tailored our services to offer you affordable, effective business promotion tools for your success in 2009. We have the equipment and staff in place to offer the largest range of sign, banner and graphic related products available. From small, simple magnetic signs, to full vehicle and building wraps, we can craft a marketing message that fits your need and budget.

So, in 2009, consider your promotional position in your marketplace. If you need assistance in the sign, banner, vehicle advertising or design areas of you promotional program, give us a call. We'll be more than happy to help promote your business.

As a side note, this banner is an excellent example of our theory that "banners don't have to be boring." Great design paired with our wide range of grand format digital imaging technologies ensures your business will receive an attractive and effective banner that serves it's marketing purpose and conveys the message you want to send to your clients.

Thanks for trusting Team Typestries!

Finally on Facebook....social networks are addicting

2008-12-30T02:37:01Z

Just when I don't need even one other distraction from getting work done and making a living, along come a bunch of friends to convince me and Krissy to get on facebook. Arrrgh, I've been living soical network free since they debuted, even since the little kids that started said site were emblazened in the pages of Inc and FastCompany. Well, if they're cool enough for mainstream biz mags, I guess I'm cool enough for them!

Now, the sign boards, the blog, flickr, craigslist, and now facebook, too. How will I get anything done.......

Reclam the bay--using sign art and promotional tools to promote bay health

2008-12-24T13:21:08Z

How the heck does this relate to signs? Well, if you're anywhere in Ocean County, NJ you have likely seen these giant clams all over the place. They're part of a public art project designed to raise money and awareness of the reclam the bay organization.

Our very own clam, shown above, is still a tongue in cheek work in progress. But, there are some really beautiful pieces of art on these clams, created by local artists and other signmakers whose talent is remarkable. They serve the dual purpose of attracting attention to the sponsoring business, and the reclam the bay organization.

Why is this all necessary? Besides helping to overcome prior over-fishing of the clam beds, our bay ecosystem has evolved from a downstream watershed of the pine barrens and low lying marsh into a giant collection pool for runoff created by construction and development along the mainland coast. Increased fertilizer usage at all of the new homes built, in particular, has drastically altered the chemical balance of the bay, which has led to the creation of an adverse environment for clams and other bay life. The clams, in particular, are excellent natural filtering organisms, and re-establishing their population will be a step in leading to a cleaner, healthier bay ecosystem. Unleash your inner scientist and check out reclam the bay, they have some really fascinating volunteer opportunities.

Mobile vehicle advertising can help you overcome restrictive sign codes

2008-12-22T14:06:17Z

We have a client that moved into a very commercial location. So much so that the building has multiple garage bays facing the highway. Suffice it to say that the town approved the construction of these buildings about 10 years ago, before their "vision" of a downtown setting was put into place. Now, the town permits only non-illuminated sandblasted signs. And, because of the buildings location, no roadside sign is permitted. The only sign on the building is a large illuminated lightbox, a backlit sign, that was again, approved and installed way before the downtown "vision." Since this building is so non-conforming, the town seems to watch it like a hawk. Our client's attempts to use a sandwich board sign (a -frame) at the sidewalk was rejected. Banners advertising specials-rejected. Pennants-rejected! These do not meet the new "downtown" look.

Hence, our solution to the problem. This vehicle, while not your typical mobile vehicle advertising content, serves a very specific purpose. And, it works very well. Parked prominently by the street, this vehicle gives our client the needed advertising push his type of business requires. The response? An immediate upswing in the number of new clients stopping in to have vehicles cleaned.

Have a tough location with restrictive sign codes? Consider a special purpose vehicle or utility trailer to give you the added advertising boost you need to get noticed and succeed in our tough economy.

419 Scams and the sign business

2008-12-18T17:15:31Z

Sadly, the 419 scams are back, and considering the state of the economy as of late, are probably only going to get worse.

They seem to be particularly persistent with small businesses that make things, obviously figuring out that any business owner would "love" a big order that's "prepaid" on a credit card.

Recently, we even fell for a 419 scam, partway, at least. Here's a photo of a banner, printed as part of an "order" from a 419 scammer.

It seems that Reverend Bently Cole was kind enough to trick our own staff ( a Reverend's wife, no less) into thinking his order for "God" banners was real.

Fortuantely our losses were a minimum, our egos bruised mainly. BUT serves as a vivid reminder of the cleverness of web scammers.

Updates to Typestries.com

2008-12-18T16:14:36Z

Once again, life has been crazy, and the blogging and web site updates have fallen behind. My early resolution for 2009- be on the web more. We have so many incredible things going on in the shop, and so many new capabilities it's a shame not to share. We've got products that willl help make your small buisness more successful in a tough economy, and products that offer brokers and resellers even more flexibility and product options. From our entire staff, thanks for your support, and we look forward to serving you in 2009.

Last Minute Sign Order-Just Say No to NJ Toll hike

2008-02-07T09:18:05Z

5202419-1.jpg, originally uploaded by typestries.

How do you get special event signs-FAST? Give us a call! We produced 100 of these signs in less than 12 hours from initial phone call to completed product. Have a special need? Give us a call. Our diverse arsenal of signmaking technology allows us to be flexible!

By EMILY PREVITI Staff Writer, 609-978-2014
Published: Thursday, February 7, 2008

Staff photo by Bill Gross
BARNEGAT TOWNSHIP - Local business owners have launched a sign campaign to protest toll increases proposed to alleviate state debt.
Jim Episale put up one of the signs at Unshredded Nostalgia, the business he runs on Route 9 in Barnegat Township. He said he isn't sure that toll increases would affect his business, but is certain the tourism-based economy of southern Ocean County would suffer.
"They want to raise the tolls, fine, they haven't been raised in a few years," Episale said. "But this increase he's talking about - doubling and doubling and doubling and I guess it's five times he's going to do that - I think it's ridiculous. It's really putting the burden on the small, working-class person who's commuting every day."
Barnegat Township Chamber of Commerce President Jerry Thompson said Wednesday he and other chamber of commerce members printed the signs Friday and have been distributing them to residents and businesspeople.
Thompson said locals are excited that "somebody's doing something."

"It's all the residents that are going to be affected and that trickle-down effect is going to go to the local businesses," Thompson said. A local printing company rushed the order, he said.
"People are scared coming out against this," Thompson said. He cited the January arrests of Bogota Mayor Steve Lonegan and Somers Point lawyer and former Atlantic City Councilman Seth Grossman, who were oppoing the plan at a toll-increase public information session Jan. 19 in Middle Township, Cape May County. Charges against the two, related to protest signs and allgations of tresspass, were ultimately dismissed.
Thompson said the chamber was spurred to action after learning that the state Chamber of Commerce supports the debt reduction plan proposed by Gov. Jon S. Corzine.
"I'm totally amazed that they're supporting it," he said.
The state entity's Web site contains a statement outlining their support for the proposal, but does not directly address the increase in the amount and number of tolls statewide. Representatives did not return calls for comment.
Assemblyman Daniel Van Pelt, R-Ocean, Burlington, Atlantic, said Wednesday he plans to vote against the proposal.
"It's bad across the board," Van Pelt said.
Van Pelt said he would vote against it because 9th District residents cannot afford the $2,200 he estimates each would pay over the life of the plan. The increased expense of traveling the Garden State Parkway would encourage drivers to travel along local roads that are already congested and in disrepair, Van Pelt said.
The chamber will meet 8 a.m. today at the Nursing Rehabilitation Center, 859 W. Bay Ave. Freeholder Director Joseph Vicari will attend to speak about the toll plan as well as the economy and tourism in the area. The Board of Chosen Freeholders issued a statement Wednesday opposing the plan and calling for Corzine to reconsider it.
Vicari, also tourism liaison to the board, said the plan would devastate the local economy due to its dependency on tourism, which generates $3.2 billion in revenue each year.
"Sixty percent of the people commute every day," he added. "It will hurt the hard-working middle class men and women of Ocean County."
Wayne Pawloski, vice-president of the Barnegat chamber, said the organization's campaign could include protesting at remaining town hall events throughout the state, though not at the one scheduled today in Mays Landing.
"We're encouraging people to write the governor to voice their opposition," he said.
Barnegat Township officials spoke Monday night about their opposition to the increase. Contractors are scheduled to begin work on the parkway interchange this spring, which will include 35-cent tolls for northbound drivers exiting the Garden State Parkway and those entering the parkway to head south, according to John Hess, township engineer. The tolls aim to collect from drivers who would miss the toll about mile north of the Barnegat exit at milepost 67, Hess said.
"The double toll has nothing to do with the governor," Hess said. "What's proposed has always been proposed," he said about the toll plan for the Barnegat interchange.
Planning for the $30 million interchange expansion in Barnegat began in 1996.
To e-mail Emily Previti at The Press:
EPreviti@pressofac.com

Large Format Digital flatbed printing for the Sign industry

2008-01-16T15:39:39Z

P1090299.jpg, originally uploaded by typestries.

If you're a sign shop, be sure to take advantage of our ever expanding line of wholesale digital printing services. Here's a batch of magnetic team boosters. They're printed on the magnetic, and will then move to our computerized cutter for automated finishing.

Harnessing the power of great design tools to produce better signs and graphics

2007-03-06T18:35:43Z

juicedrops.jpg, originally uploaded by typestries.

We're always looking for new way to improve the quality of our designs. Almost seems as if we're looking to "best" our best. That's a great thing for our clients—great design makes any sign or graphic a highly effective marketing tool. Take that same sign, give it a poor design, and it's effectiveness plummets. Here's an example of using some of the tools at our disposal to take what could be a drab, basic display sign, into an attractive piece of promotion.

Investing in EFFECTIVE signage pays multiple dividends

2007-03-02T13:41:09Z

StFrancis.jpg, originally uploaded by typestries.

All too often signs are thought of as more of a necessity than a marketing tool. And often, business owners consider that the best way to approach a sign project is to purchase and install the lowest cost sign possible—just to get the job done. Small business owners that are successful, however, often approach their signage differently. Like any other business promotion, signage will return the investment you make in it. Quite literally, buy a cheap sign, expect cheap results. The next time you drive by a "super plaza" with all of the major chains, notice the big, elaborate, and often hard fought for signs. Do they erect these simply because that have big budgets to spend? No, they do so because they have no choice but to perform well and be successful in their location. They've invested heavily in location scouting, build out, employees and stock. They need too move that stock. Much the same way your small business needs to keep things moving. Take a look at your signage and mobile advertising vehicle graphics, the message it conveys about your business, and the return it brings.

Here are a couple of shots of recently completed jobs that are working over time and providing added return on their investment.