We have a client that moved into a very commercial location. So much so that the building has multiple garage bays facing the highway. Suffice it to say that the town approved the construction of these buildings about 10 years ago, before their "vision" of a downtown setting was put into place. Now, the town permits only non-illuminated sandblasted signs. And, because of the buildings location, no roadside sign is permitted. The only sign on the building is a large illuminated lightbox, a backlit sign, that was again, approved and installed way before the downtown "vision." Since this building is so non-conforming, the town seems to watch it like a hawk. Our client's attempts to use a sandwich board sign (a -frame) at the sidewalk was rejected. Banners advertising specials-rejected. Pennants-rejected! These do not meet the new "downtown" look.
Hence, our solution to the problem. This vehicle, while not your typical mobile vehicle advertising content, serves a very specific purpose. And, it works very well. Parked prominently by the street, this vehicle gives our client the needed advertising push his type of business requires. The response? An immediate upswing in the number of new clients stopping in to have vehicles cleaned.
Have a tough location with restrictive sign codes? Consider a special purpose vehicle or utility trailer to give you the added advertising boost you need to get noticed and succeed in our tough economy.
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