December 2008 Archives


Just when I don't need even one other distraction from getting work done and making a living, along come a bunch of friends to  convince me and Krissy to get on facebook. Arrrgh, I've been living soical network free since they debuted, even since the little kids that started said site were emblazened in the pages of Inc and FastCompany. Well, if they're cool enough for mainstream biz mags, I guess I'm cool enough for them!

Now, the sign boards, the blog, flickr, craigslist, and now facebook, too. How will I get anything done.......


How the heck does this relate to signs? Well, if you're anywhere in Ocean County, NJ you have likely seen these giant clams all over the place. They're part of a public art project designed to raise money and awareness of the reclam the bay organization. 

Our very own clam, shown above, is still a tongue in cheek work in progress. But, there are some really beautiful pieces of art on these clams, created by local artists and other signmakers whose talent is remarkable. They serve the dual purpose of attracting attention to the sponsoring business, and the reclam the bay organization.


Why is this all necessary? Besides helping to overcome prior over-fishing of the clam beds, our bay ecosystem has evolved from a downstream watershed of the pine barrens and low lying marsh into a giant collection pool for runoff created by construction and development along the mainland coast. Increased fertilizer usage at all of the new homes built, in particular, has drastically altered the chemical balance of the bay, which has led to the creation of an adverse environment for clams and other bay life. The clams, in particular, are excellent natural filtering organisms, and re-establishing their population will be a step in leading to a cleaner, healthier bay ecosystem. Unleash your inner scientist and check out reclam the bay, they have some really fascinating volunteer opportunities.


We have a client that moved into a very commercial location. So much so that the building has multiple garage bays facing the highway. Suffice it to say that the town approved the construction of these buildings about 10 years ago, before their "vision" of a downtown setting was put into place. Now, the town permits only non-illuminated sandblasted signs. And, because of the buildings location, no roadside sign is permitted. The only sign on the building is a large illuminated lightbox, a backlit sign, that was again, approved and installed way before the downtown "vision." Since this building is so non-conforming, the town seems to watch it like a hawk. Our client's attempts to use a sandwich board sign (a -frame) at the sidewalk was rejected. Banners advertising specials-rejected. Pennants-rejected! These do not meet the new "downtown" look.

Hence, our solution to the problem. This vehicle, while not your typical mobile vehicle advertising content, serves a very specific purpose. And, it works very well. Parked  prominently by the street, this vehicle gives our client the needed advertising push his type of business requires. The response? An immediate upswing in the number of new clients stopping in to have vehicles cleaned.

Have a tough location with restrictive sign codes? Consider a special purpose vehicle or utility trailer to give you the added advertising boost you need to get noticed and succeed in our tough economy.


Sadly, the 419 scams are back, and considering the state of the economy as of late, are probably only going to get worse.

They seem to be particularly persistent with small businesses that make things, obviously figuring out that any business owner would "love" a big order that's "prepaid" on a credit card.

Recently, we even fell for a 419 scam, partway, at least. Here's a photo of a banner, printed as part of an "order" from a 419 scammer.

It seems that Reverend Bently Cole was kind enough to trick our own staff ( a Reverend's wife, no less) into thinking his order for "God" banners was real.

Fortuantely our losses were a minimum, our egos bruised mainly. BUT serves as a vivid reminder of the cleverness of web scammers.

Once again, life has been crazy, and the blogging and web site updates have fallen behind. My early resolution for 2009- be on the web more. We have so many incredible things going on in the shop, and so many new capabilities it's a shame not to share. We've got products that willl help make your small buisness more successful in a tough economy, and products that offer brokers and resellers even more flexibility and product options. From our entire staff, thanks for your support, and we look forward to serving you in 2009.