Harnessing the power of great design tools to produce better signs and graphics

juicedrops.jpg, originally uploaded by typestries.

We're always looking for new way to improve the quality of our designs. Almost seems as if we're looking to "best" our best. That's a great thing for our clients—great design makes any sign or graphic a highly effective marketing tool. Take that same sign, give it a poor design, and it's effectiveness plummets. Here's an example of using some of the tools at our disposal to take what could be a drab, basic display sign, into an attractive piece of promotion.