And, for the first time in 9 years we won't be exhibiting. And it feels great to know that we can use this time to focus on our core products: digital and dimensional signs and mobile vehicle advertising wraps. Our core products are also our favorite types of jobs to design and produce, and are well fitted to our arsenal of signmaking equipment. We're passionate about promoting your business, and we love this business and the business of promoting your business!
January 2007 Archives
It's truly rewarding to see our work "working" for our clients. Signs are a form of advertising that can work for your business or organization in many ways. Here, the lettering in the photo is the actual lettering Eric, our designer, custom created for the trailer. We sent the file to the Sandpaper and voila!
If you're looking for a hard working, effective marketing tool, signs and mobile advertising are hard to beat for the advertising value they present.
Here's a sign comprising one of our successful signmaking techniques: the marriage of digitally printed signs with dimensional signs. All to often in the digital world, designers think in "flat" and add "fake" dimension in the form of soft Photoshop shadows. That's a great way to harness the power of digital signmaking. An even better way is to combine our technologies. By utilizing our digital printers in combination with our computerized routing and cutting capabilities, we're able to take digitally imaged signage to the next level. Since I took this shot after dark with headlights blearing, it's difficult to see the dimensional effect of the layers of this sign. Under normal viewing conditions, this effect works very well. All of the type sits above the background, and all of the graphics are high resolution solvent ink digital prints on Oracal vinyl.
Macworld brings us this flickr group which has some really great examples of great design and execution of event graphics. Now, not all of us are at the same level with their events that Apple is, but there are a ton of great ideas here. If you're planning or running an event of any size, check out some of these great event graphics images —and keep in mind that although we're not responsible for their creation, we do create event graphics of this caliber. Give us a call for your next event—for attendee welcome signs, sponsor signs, banners, stair riser graphics, mobile billboards, vehicle wraps and just about anything you might need to make your event sparkle.
And, if you're a design geek like we are, you're likely watching the Macworld newswire today!
You'll likely be seeing this mobile vehicle advertising design around New Jersey, New York and Pennsylvania on more than just these straight trucks. So far, we've adapted the logo file that the Auto Shopper's design department sent us to fit Ford Econoline and GMC van wraps as well as this box truck wrap. An excellent example of the power of continuity in your brand marketing, and an even better example of extremely effective advertising that won't break your advertising budget. In addition to mobile vehicle advertising, we've got lots of smart solutions to your business promotion and advertising needs, all which are super effective—most of which are truly reasonable in cost for the results they generate.
We're in the paper again—we'll, our signs are. That's good for us, because it means our signs are working overtime as marketing tools for our clients. A sign is not just an object that sits in front of your business, it's part of your overall marketing program. Signs work to promote your business at all hours and in many different ways. This clip is from the sandpaper this week and are an excellent illustration of the cross promotion capability of on premise signs.
Here's a set of cut out three dimensional lobby letters and logo that we completed recently for the Van Dyk Group. The logo adds a tremendous amount of professionalism and visual interest to the lobby and makes for an excellent backdrop for pictures such as these.
If you have a wall in your space that needs a logo, set of letters or a digital wall mural, give us a call.
